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MoneyMe
MoneyMe improves brand awareness using Optimise's media strategy
Australian fintech MoneyMe successfully repositioned its brand and improved awareness with its audience through a full-service media strategy with Optimise.
Bespoke Media Strategy | Brand Awareness
"The advantage that we get as a business is this relationship we have with Chris and the team as they fully understand our acquisition and growth targets and develop media buying synergies and strategies around this to reach our target audience and deliver our message to the market."
Richard Bray, CMO, MoneyMe
Growth challenges for newly listed fintech
MoneyMe faced a series of aggressive growth targets after an ASX listing and taking on considerable investment. The Australian fintech also needed to reposition the brand to consolidate its market position.
MoneyMe was experienced in working with strategic suppliers and agencies. As a result, the company searched for a full-service media agency that could develop a media buying strategy to achieve its acquisition and growth targets.
_"As a fast-growing non-bank challenger Fintech, we run a tight marketing team and partner with the best in the industry when it comes to things like digital advertising, SEO, CRO, branding and media strategy." _
Richard Bray, CMO, MoneyMe
Developing a bespoke media strategy with like-minded thinkers
MoneyMe decided to work with Optimise because of the agency's understanding of MoneyMe's goals and the similar way that the Optimise team thought about the fintech company's business strategy.
"We see the Optimise team as an extension of our market team who think and strategise about our business, products, goals and our customers like we do."
Richard Bray, CMO, MoneyMe
Optimise began an extensive strategic process and deep dive, working closely with MoneyMe to understand the customer journey, personas and competitive set. Bringing the analysis results together led Optimise to produce a bespoke media strategy that leveraged both traditional and digital channels.
Target audience reached through successful omnichannel campaign
Optimise leveraged its flexible buying model and in-depth expertise within the media landscape to deliver MoneyMe's omnichannel media strategy across TV, radio, OOH and digital.
The strategy successfully engaged the fintech's primary audience with its message, and the campaign resulted in significant improvements in brand awareness and understanding at both the brand and product levels.